We shall ensure that our leaders have the drive to deliver business achievements.

We shall ensure that winning guests’ loyalty and trust is the main driver for our business.

We shall empower our associates to make timely and decisive decisions in the field of guest service.

We shall ensure that each hotel achieves the best possible operating results.

We shall strive to create an environment that is both conducive to our associates' career development and conducive to achieving their personal goals in life.

We shall demonstrate sincerity, caring and integrity in our dealings with people.

We shall ensure that our policies and procedures are simple and easy to follow for the convenience of our guests and colleagues.

We are committed to fulfilling our corporate social responsibility and making a positive contribution to all our stakeholders; community, environment, colleagues, guests and business partners.

To create unforgettable memories with sincere hospitality

To be the first choice of our guests, colleagues, shareholders and business partners

To create unforgettable experiences by delighting our guests with heartfelt hospitality at all times